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Terms of Service

Privacy Policy

Google My Business Additional Terms of Service

To use Google My Business or any service for Google My Business claimed businesses (the “Google My Business Services”), you must accept (1) the Google Terms of Service, and (2) these Google My Business Additional Terms of Service (the “Google My Business Additional Terms”). 

Please read each of these documents carefully. Together, these documents are known as the “Terms”. They establish what you can expect from us as you use the Google My Business Services, and what we expect from you. 

If these Google My Business Additional Terms conflict with the Google Terms of Service, these Google My Business Additional Terms will govern for the Google My Business Services. 

Age and relationship

You must be above the legal age of majority in your country (or above the age of 18, whichever is higher) to use the Google My Business Services.

In addition, you must be the owner of the entity listed on your business profile (your “Business Profile”) or an authorized representative who is able to bind others on behalf of that entity.

Binding others

You must bind any users that manage or subsequently own your Business Profile to these terms before making them managers or owners.

What we expect from you

You are responsible for the entity listed on your Business Profile, which means that in addition to following the basic rules of conduct in the Google Terms of Service. You must, when using the Google My Business Services:

  • Comply with applicable laws and industry best practices when operating and promoting your entity, including obtaining all applicable licenses and approvals.
  • Ensure that your content is correct, up to date, and complete.
  • Supply all required disclaimers, warnings and notices (or if you rely on any supplied by Google, ensure their sufficiency for your entity); and
  • Comply with these policies which apply to the Google My Business Services.
Your content

While Google is not responsible for your Business Profile or the entity listed on your Business Profile, once you have claimed, you understand that we have the right, but not the obligation, to moderate the content that you provide to your Business Profile using Google My Business Services. 

We’re constantly striving to ensure that information in your Business Profile is complete, relevant and up-to-date, so that the business details displayed on Google are as useful as possible for you and our users. This means that occasionally, we may choose not to display your content (for example, if trusted signals indicate that your content is not accurate), or we may choose to show only an edited version of your content or to show content from an alternative source in place of your content. You can find more information about how Google sources and displays information in local listings here. 

License

This licence covers the basic listing information about your entity that you provide to your Business Profile, if that information is protected by intellectual property rights. 

You give Google a perpetual (which means for as long as that information is protected by intellectual property rights), irrevocable, worldwide, royalty-free and non-exclusive licence to reproduce, adapt, modify, translate, publish, publicly perform, publicly display, distribute and create derivative works of the basic listing information about your entity that you provide to your Business Profile (such as the entity name, location, phone number, category, hours and website). 

You also grant to other users of Google services the right to access and use, including the right to edit, that information as permitted under the applicable Google Terms of Service. 

All other content that you provide to your Business Profile (such as business photos) is licensed to Google under the Google Terms of Service.

Other products/services

You may be provided access to other products/services within your account. These products/services may be subject to their own separate terms and policies, which will be made available to you.

Google access

If you authorize us to do so, we may access your account to help you manage your Business Profile and account.

Access to your content

You will maintain access to your content in Google My Business Services in accordance with the functionality described here. You can download a copy of your content any time.

Although it’s not a part of these Terms, we encourage you to read our Privacy Policy to better understand how you can update, manage, export, and delete your information.

Taking action in case of problems

Before taking action to terminate the Terms, we’ll provide you with no less than 30 days advance notice, if required by applicable law.

Questions or complaints

If you have any questions or complaints regarding Google My Business Services please visit our Help Center or you can contact us. If you believe your access to Google My Business Services has been suspended or terminated in error, you can appeal.

Settling disputes

If you are a business user based in the EU or the United Kingdom, you can also apply to resolve a dispute under these Terms with mediation. Find more details about the mediators we’re willing to engage with and instructions about how to request mediation here. Except as required by applicable law, mediation is voluntary and neither you nor Google are obliged to settle disputes through mediation.

Changes to the Terms

If we materially change the Terms, we’ll provide you with no less than 15 days advance notice, if required by applicable law.

GOOGLE PRIVACY POLICY

When you use our services, you’re trusting us with your information. We understand this is a big responsibility and work hard to protect your information and put you in control.

This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, export, and delete your information.

We build a range of services that help millions of people daily to explore and interact with the world in new ways. Our services include:

  • Google apps, sites, and devices, like Search, YouTube, and Google Home
  • Platforms like the Chrome browser and Android operating system
  • Products that are integrated into third-party apps and sites, like ads and embedded Google Maps

You can use our services in a variety of ways to manage your privacy. For example, you can sign up for a Google Account if you want to create and manage content like emails and photos, or see more relevant search results. And you can use many Google services when you’re signed out or without creating an account at all, like searching on Google or watching YouTube videos. You can also choose to browse the web privately using Chrome in Incognito mode. And across our services, you can adjust your privacy settings to control what we collect and how your information is used.

To help explain things as clearly as possible, we’ve added examples, explanatory videos, and definitions for key terms. And if you have any questions about this Privacy Policy, you can contact us.

INFORMATION GOOGLE COLLECTS

We want you to understand the types of information we collect as you use our services

We collect information to provide better services to all our users — from figuring out basic stuff like which language you speak, to more complex things like which ads you’ll find most useful, the people who matter most to you online, or which YouTube videos you might like. The information Google collects, and how that information is used, depends on how you use our services and how you manage your privacy controls.

When you’re not signed in to a Google Account, we store the information we collect with unique identifiers tied to the browser, application, or device you’re using. This helps us do things like maintain your language preferences across browsing sessions.

When you’re signed in, we also collect information that we store with your Google Account, which we treat as personal information.

Things you create or provide to us

When you create a Google Account, you provide us with personal information that includes your name and a password. You can also choose to add a phone number or payment information to your account. Even if you aren’t signed in to a Google Account, you might choose to provide us with information — like an email address to receive updates about our services.

We also collect the content you create, upload, or receive from others when using our services. This includes things like email you write and receive, photos and videos you save, docs and spreadsheets you create, and comments you make on YouTube videos.

Information we collect as you use our services
Your apps, browsers & devices

We collect information about the apps, browsers, and devices you use to access Google services, which helps us provide features like automatic product updates and dimming your screen if your battery runs low.

The information we collect includes unique identifiers, browser type and settings, device type and settings, operating system, mobile network information including carrier name and phone number, and application version number. We also collect information about the interaction of your apps, browsers, and devices with our services, including IP address, crash reports, system activity, and the date, time, and referrer URL of your request.

We collect this information when a Google service on your device contacts our servers — for example, when you install an app from the Play Store or when a service checks for automatic updates. If you’re using an Android device with Google apps, your device periodically contacts Google servers to provide information about your device and connection to our services. This information includes things like your device type, carrier name, crash reports, and which apps you’ve installed.

Your activity

We collect information about your activity in our services, which we use to do things like recommend a YouTube video you might like. The activity information we collect may include:

  • Terms you search for
  • Videos you watch
  • Views and interactions with content and ads
  • Voice and audio information when you use audio features
  • Purchase activity
  • People with whom you communicate or share content
  • Activity on third-party sites and apps that use our services
  • Chrome browsing history you’ve synced with your Google Account

If you use our services to make and receive calls or send and receive messages, we may collect telephony log information like your phone number, calling-party number, receiving-party number, forwarding numbers, time and date of calls and messages, duration of calls, routing information, and types of calls.

You can visit your Google Account to find and manage activity information that’s saved in your account.

Your location information

We collect information about your location when you use our services, which helps us offer features like driving directions for your weekend getaway or showtimes for movies playing near you.

Your location can be determined with varying degrees of accuracy by:

  • GPS
  • IP address
  • Sensor data from your device
  • Information about things near your device, such as Wi-Fi access points, cell towers, and Bluetooth-enabled devices

The types of location data we collect depend in part on your device and account settings. For example, you can turn your Android device’s location on or off using the device’s settings app. You can also turn on Location History if you want to create a private map of where you go with your signed-in devices.

In some circumstances, Google also collects information about you from publicly accessible sources. For example, if your name appears in your local newspaper, Google’s Search engine may index that article and display it to other people if they search for your name. We may also collect information about you from trusted partners, including marketing partners who provide us with information about potential customers of our business services, and security partners who provide us with information to protect against abuse. We also receive information from advertisers to provide advertising and research services on their behalf.

We use various technologies to collect and store information, including cookies, pixel tags, local storage, such as browser web storage or application data caches, databases, and server logs.

WHY GOOGLE COLLECTS DATA

We use data to build better services

We use the information we collect from all our services for the following purposes:

Provide our services

We use your information to deliver our services, like processing the terms you search for in order to return results or helping you share content by suggesting recipients from your contacts.

Maintain & improve our services

We also use your information to ensure our services are working as intended, such as tracking outages or troubleshooting issues that you report to us. And we use your information to make improvements to our services — for example, understanding which search terms are most frequently misspelled helps us improve spell-check features used across our services.

Develop new services

We use the information we collect in existing services to help us develop new ones. For example, understanding how people organized their photos in Picasa, Google’s first photos app, helped us design and launch Google Photos.

Provide personalized services, including content and ads

We use the information we collect to customize our services for you, including providing recommendations, personalized content, and customized search results. For example, Security Checkup provides security tips adapted to how you use Google products. And Google Play uses information like apps you’ve already installed and videos you’ve watched on YouTube to suggest new apps you might like.

Depending on your settings, we may also show you personalized ads based on your interests. For example, if you search for “mountain bikes,” you may see an ad for sports equipment when you’re browsing a site that shows ads served by Google. You can control what information we use to show you ads by visiting your ad settings.

  • We don’t show you personalized ads based on sensitive categories, such as race, religion, sexual orientation, or health.
  • We don’t share information that personally identifies you with advertisers, such as your name or email, unless you ask us to. For example, if you see an ad for a nearby flower shop and select the “tap to call” button, we’ll connect your call and may share your phone number with the flower shop.
Measure performance

We use data for analytics and measurement to understand how our services are used. For example, we analyze data about your visits to our sites to do things like optimize product design. And we also use data about the ads you interact with to help advertisers understand the performance of their ad campaigns. We use a variety of tools to do this, including Google Analytics. When you visit sites that use Google Analytics, Google and a Google Analytics customer may link information about your activity from that site with activity from other sites that use our ad services.

Communicate with you

We use information we collect, like your email address, to interact with you directly. For example, we may send you a notification if we detect suspicious activity, like an attempt to sign in to your Google Account from an unusual location. Or we may let you know about upcoming changes or improvements to our services. And if you contact Google, we’ll keep a record of your request in order to help solve any issues you might be facing.

Protect Google, our users, and the public

We use information to help improve the safety and reliability of our services. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could harm Google, our users, or the public.

We use different technologies to process your information for these purposes. We use automated systems that analyze your content to provide you with things like customized search results, personalized ads, or other features tailored to how you use our services. And we analyze your content to help us detect abuse such as spam, malware, and illegal content. We also use algorithms to recognize patterns in data. For example, Google Translate helps people communicate across languages by detecting common language patterns in phrases you ask it to translate.

We may combine the information we collect among our services and across your devices for the purposes described above. For example, if you watch videos of guitar players on YouTube, you might see an ad for guitar lessons on a site that uses our ad products. Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Google’s services and the ads delivered by Google.

If other users already have your email address or other information that identifies you, we may show them your publicly visible Google Account information, such as your name and photo. This helps people identify an email coming from you, for example.

We’ll ask for your consent before using your information for a purpose that isn’t covered in this Privacy Policy.

YOUR PRIVACY CONTROLS

You have choices regarding the information we collect and how it’s used

This section describes key controls for managing your privacy across our services. You can also visit the Privacy Checkup, which provides an opportunity to review and adjust important privacy settings. In addition to these tools, we also offer specific privacy settings in our products — you can learn more in our Product Privacy Guide.

Managing, reviewing, and updating your information

When you’re signed in, you can always review and update information by visiting the services you use. For example, Photos and Drive are both designed to help you manage specific types of content you’ve saved with Google.

We also built a place for you to review and control information saved in your Google Account. Your Google Account includes:

 

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